Since its inception in 1998, Coastalwatch has been committed to bringing the coast to you. With live camera vision, daily surf reports and forecasts and news and features from around the country’s coast, it’s grown into the Australia’s most comprehensive coastal reference site.
TNG worked with the team at Coastalwatch to refresh the look across the existing CW brand & the new CWPlus offering. We delivered a new suite of cohesive brand and marketing collateral to launch the new offering and bring the existing facility up to speed. TNG worked with noted photographer Jason Ierace to deliver ‘In The moment’ a campaign with real people, having had a real surf, having checked the conditions – in real time.
- 180% increase of Coastalwatch Plus subscribers – in just one month - post launch of this creative
- Coastalwatch consistently ranks in the Neilson/Net Rankings for top ten sporting websites