TNG was recently commissioned to develop creative for a MACRO Realty developments initiative to raise awareness for ‘This FIFO Life’ who help promote good mental health in the hard-working mining community of the Pilbara region. TNG delivered illustrated CD album artwork, promotional material and memorabilia merchandise (screen printed t-shirts and caps by the wonderful Aisle6ix – Thank you Shannon ; ). The tour is currently underway!
This FIFO Life
As the backbone of WA’s mining and resource industry, Fly-In Fly-Out (FIFO) workers are helping create huge wealth to support our nation. The question is, who’s supporting them? More than 60,000 Australians are living a FIFO life in the Pilbara, and it can be tough. Slogging it out in remote areas, often under extreme conditions is hard at the best of times – and even more so when you’re separated from family and friends. Without a support network close by, many FIFO workers struggle in silence as they deal with isolation, disconnection and depression. With this in mind, the West Australian Mental Health Commission funded ‘This FIFO Life’ – a resource for existing workers, employers and those considering the FIFO life. It addresses the symptoms of mental health issues; raises awareness, and pro-actively provides people with support and opportunities to connect with others who are in the same situation.
In the Pilbara region, many people are hungry for opportunities, and a sense of connection and belonging. This is exactly what MACRO Realty Developments are working to provide. They believe that by building liveable, well-equipped cities, they are doing more than just creating infrastructure – they are creating strong communities where people can thrive. From social support to commercial opportunities, MACRO help give people the essential elements they need to live happy, productive lives. With out strong commitment to the people of the Pilbara region, they want to do whatever they can to support the mental health and wellbeing of the FIFO community. That’s why they have teamed up with This FIFO Life and Love Crushed Velvet to create this album. They hope that by breaking the silence on mental health, they can encourage people to speak out – and know that their voices will be heard.