Mrs. Fields is a network of independently owned franchise stores offering some of the best cookies we have ever tasted! Their cookies are different because they are soft baked, made with real butter, whole eggs, vanilla bean and baked fresh daily. WARNING! they are highly addictive!
Observing the recent rebrand in America, TNG wanted to create something that worked harmoniously with the aesthetics developed in the US, but had a uniquely Australian look, feel and appeal. The new aesthetics developed by TNG have been rolled out across their existing 51 stores. Mrs. Fields intend to increase their stores, Nationwide to 91 by 2020. Their social following has already increased by 125% and TNG has inspired them to think about increasing their product offering with more merchandise using the popular new graphics and illustrations.
- 125% increase in followers on social media.
- Increased revenue with the use of these visual assets across merchandise.
- A brand asset bank with over 50 visual assets created that the brand can use across all collateral and stores.