PAYCE – East Village

PAYCE – East Village

‘Firstival’ - a creative campaign announcing the 1st birthday for East Village.

As Sydney’s most unique, inspired and integrated residential, retail and dining precinct, East Village offers commercial retail and office spaces, residential apartments and a Sky Park – raised six levels into the air – creating an urban oasis for recreation and relaxation. Through combining the best elements of a marketplace with design and sophistication of a modern retail centre the East Village marketplace is a desirable destination of dining experiences, community hub lifestyle and village environment for existing and future residents including the large pre-existing workers located in the area.

TNG delivered
TNG was asked to deliver a creative campaign announcing the 1st birthday for East Village. PAYCE’s marketing team really wanted to take this opportunity to promote the shopping centre and create a big buzz with multiple events and competition on offer through a four day celebration. TNG named and branded the event – East Village ‘Firstival’ – and rolled out a whole bank of campaign assets including billboards, social media artwork, advertising material, website creative, colouring-in competition artwork and direct marketing material – raising awareness for the event and positioning East Village as ‘the place to be’ for all things food, fashion and fun.

In short:

  • Increased engagement and click through across all social media and EDM initiatives.
  • Huge turn outs at the events spread over the four days, increasing awareness for the centre.
  • Social following up over 200%.
 
 
thegeneral@thenationalgrid.com.au
(02) 9905 9332
24 Chard Road, Brookvale
Sydney 2100, NSW, Australia