As Sydney’s most unique, inspired and integrated residential, retail and dining precinct, East Village offers commercial retail and office spaces, residential apartments and a Sky Park – raised six levels into the air – creating an urban oasis for recreation and relaxation. Through combining the best elements of a marketplace with design and sophistication of a modern retail centre the East Village marketplace is a desirable destination of dining experiences, community hub lifestyle and village environment for existing and future residents including the large pre-existing workers located in the area.
TNG was asked to deliver a creative campaign announcing the 1st birthday for East Village. PAYCE’s marketing team really wanted to take this opportunity to promote the shopping centre and create a big buzz with multiple events and competition on offer through a four day celebration. TNG named and branded the event – East Village ‘Firstival’ – and rolled out a whole bank of campaign assets including billboards, social media artwork, advertising material, website creative, colouring-in competition artwork and direct marketing material – raising awareness for the event and positioning East Village as ‘the place to be’ for all things food, fashion and fun.
- Increased engagement and click through across all social media and EDM initiatives.
- Huge turn outs at the events spread over the four days, increasing awareness for the centre.
- Social following up over 200%.