Club Parramatta

Brand Strategy, Brand Identity, TOV, Nomenclature / Naming, Wayfinding, Signage, Digital / Print Collateral, Social Media Marketing and Brand Guidelines

CHRG pride themselves on bringing the best communities together under exceptional hospitality. TNG teamed up with CHRG to create a welcoming, open brand identity for Parramatta’s premiere community destination, Club Parramatta.

The new brand identity for Club Parramatta aimed to showcase the clubs ‘open to the whole community’ vibes. With Parramatta fast becoming one of Australia’s best foodie destinations the brand wanted to showcase the numerous foods and service stations within. Working with TDA artist Mark Long, the new brand brings fun and engaging illustrations to help set the scene of things to come…

Club Parramatta houses multiple bars and eateries that caters for a world of flavour. Each vendors brand identity was carefully considered to marry up with the overall Club Parramatta brand but still authentically show it’s own personality and flavour.