The National Grid (TNG) is a creative thinking & design company, based in Sydney.
We bring brands to life from the the pen up, through curiosity, knowledge and our own brand of design magic. From print to screen, strategy to campaign, start-ups to category leaders – we support business growth through our extensive design expertise all from our Sydney design studio.
Insights & Strategy
+ Brand strategy, Positioning & naming
+ Market & Competitive Research
+ Place Making
+ Marketing Strategy
+ Creative Ideation
+ Identity Design
+ Brand Architecture
+ Tone of Voice
+ Brand Guardianship
Marketing & Activations
+ Internal Communications
+ Marketing & Advertising Campaigns
+ Photography & Videography
+ Environmental & Wayfinding
+ Sales Suite Design
+ Print & Packaging
+ Websites & E-commerce Applications
+ Social Content
Communication covers all that we do — across everything we see.
Our passion for our craft has lead us to establish a reputation – not only for approaching things differently and being of great value – but delivering compelling, effective and beautiful designs for our clients.
Partners & Clients
We work with those that like to do more.
From energetic, entrepreneurial start-ups to ambitious leaders looking to remake and re-energise their organisations for today.
Our Senior Team
Together we have an eclectic, friendly and professional team from across the globe with over 60 years of experience working both collaboratively & independently across all mediums of design.
Lara Allport (Horsley)
Co-Founder & Boss Lady
As one of TNG’s original founders, Lara has seen the company grow from fledgling idea to big time operation. Her role involves overseeing the creative process, business development, offering inspiration and generally keeping things running smoothly. Lara is a talented illustrator and art director in her own right, having worked for the likes of Patron, CommSec, Crown, Apple, Intel, Philips, Samsung and Westpac. She is much loved for her sunny disposition, enthusiastic can-do attitude and fine nose for talent.
Co-Founder & Executive Creative Director
TNG’s other founder and leader is Simon Barrett. A true craftsman with countless years of experience, Barrett is relentless to his pursuit of great ideas. Sitting at the helm of the Grid’s creative team, he leads the process with great passion, enthusiasm and energy. Notches in Barrett's belt include SilverNeedle Hospitality, General Pants, Harpers Bazaar, MTV, Apple, Cadbury, Coca-cola, Jim Beam and Westpac Bank.
Ashleigh 'The hummer' Beddoes
Senior Account Manager
Coming from ad agency land Ash is an expert job juggler, communications queen and has a knack for keeping herself and the team cool, calm and collected while under the pump. She has worked on some whopper campaigns with brands like Bonds, Voodoo, Sheridan and Best&Less.
Ash enjoys working closely with clients and the team to develop creative solutions to get the best out of the brand.
Jules project manages all the awesomeness that comes through the doors of TNG and The Drawing Arm :: Illustration Agency from the get go! A big smile, paired with passion for providing creative solutions, Jules’s mission is to support the creative team, clients and artists through the entire process.
Since graduating from the University College Falmouth with First Class Honours, Olly has created for an array of clients from BBC Worldwide, McGrath, Surfers Against Sewage, Coronation Property and more. He is much loved for providing innovative and thoughtful design solutions to our clients. Olly has delivered excellence in brand identity, re-brands, website (UI/UX), restaurant design and editorial layout.
Olly brings fierce design talent, an infectious enthusiasm and an inspiring level of intelligence to the operation and we are lucky to have him as part of our team.
We believe great design comes from the pen up. Our process means we understand & define a clear vision for each project; we explore from idea to execution & think across cultural, creative & generational experience to deliver brands that are meaningful, exceptional & true.
Our Processes & Collaborators
Every project requires thought & strategy to ensure that it goes to market with the best possible design across every brand channel & touch-point.
We partner with the best and most ambitious collaborators from copywriters to signage installers and beyond, to ensure that each project is crafted and executed to it's absolute best. Our passion for our craft has lead us to form long lasting relationships that continually deliver fast, compelling, effective design to each and every one of our clients.
The National Grid studio has long been recognised as a creative hub, hosting art exhibitions, events and shows in between producing brand identity work from page to pixel both globally and locally. We share our space with our sister agency The Drawing Arm.
And pop by for grab a coffee with Lara.