Situated on the corner of Caddies Boulevard and Rouse Hill Drive, On Hills Central represents the first page in Rouse Hills’ latest chapter.

Due to be completed in 2022, it will become a gateway to the new North Precinct – connected to the existing Town Centre by the new pedestrian overpass, and just a short stroll from the Metro. 

The intent with the name 'On Hills Central' was to establish a memorable and unique identity for this development – that speaks directly to its ultra convenient location.

Working in collaboration with the very talented illustrator Liza Rusalskaya, we came up with a series of adjectives that articulate the benefits of living here, all ending with '-on' – ConnectiON, RecreatiON, LocatiON, RelaxatiON etc. This theme was extended further into the names of the buildings Lobbies too – LivingstON and MaddisON – tying everything back to the master brand.

The vibrancy of our colour pallet, coupled with these relatable illustrated scenarios of 'the good life' and stunning location photography (shot by Helena Dolby) – equipped us with an asset bank that created a visual narrative that will undoubtedly stir desire in purchasers – looking for a real box-ticker; fantastic product nestled conveniently in the heart of it all – with world-class amenities, schools and excellent transport options.