Truslan Group
Brand Strategy, Promotional Video Filming & Edit, Visual Identity, Key Visual Illustration, Marketing Collateral, Website Design, Area Guide Pocket Magazine, Styling and Brand Guidelines.
The Lindfield Collection.
With its green lawns, classic homes and rich heritage, the North Shore is one of Sydney’s most sought-after enclaves. With 'Carmine' Truslan bring their signature style to this beautiful community, with an exciting new collection of 18 luxury town homes. 'Carmine' is a thoughtfully designed development, comprising of just eighteen spacious town homes.
TNG were commissioned to deliver branding, illustration, copywriting, property marketing, strategy and implementation to get these prestige town homes to market. The strong demand for high-quality apartments in a desirable location combined with Truslan's excellent reputation – enabled us to establish a strong campaign that resulted in sales – despite the trying climate with the effects of Covid-19.
By leveraging great content marketing to build trust, demonstrate value and create a conversation with potential buyers – in a welcoming and inclusive fashion – we created a narrative that really stood out.
To articulate the stunning natural beauty of the area, we created a key visual in an ornate chinoiserie style.
We then rolled these out in three separate colour schemes for each individual project.
This illustration became a key visual driver for deliverables like the display gallery (with linen wallpaper featuring a mono version of it, for example) and purchaser gifts – (we made a Hermes style scarf in a beautiful embossed gift box).
We let the seasons and the natural inspire us.
The changing tones of Lindfield's established deciduous trees, the abundant national parks, the native blossoms, the local gardens boasting an array of vibrant blooms, informed our visual approach.
Lindfield Notes.
A guide to the area.
For the project collateral, we created a 'Lindfield Notes' handbook of the area, which featured multiple testimonials from existing residents who are ambassadors of living in Lindfield. Real people, real stories – and a genuine love for the area permeates the pages of this booklet – which added an authenticity to the piece.
Download the digital version
Carmine Brochure
