Future Figures 2019.
Brand Strategy and Identity, TOV, Brand Guidelines and Brand Guardianship.
Who are the figures shaping our future?
In the world of Project Management, there are certain individuals who don’t just accept change - they embrace and even create it.
They’re the ones who are up with all tomorrow’s tech. Who won’t settle for the ‘same old’ approach if there’s a better way. The ones who have the energy to take opportunities by the horns. They’re our industry’s future figures. TNG was asked to come up with the name, brand look and feel and communications collateral to help raise awareness for this new scholarship.
Given how rapidly the world is transforming around us, the only constant we can count on is change. With this creative concept, we were inspired by the notion that project management is quite literally ’changing shape’ before our eyes. Using a bold colour palette and dynamic geometric shapes, we evoked the many perspectives and possibilities that the future represents.
Embracing and creating change.
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