Charlie Parker
Brand & Campaign Strategy, Brand Identity, Tone of Voice, Art Direction, Placemaking, Teaser & Launch Campaigns.
Bringing together some of the world's most creative minds to define a unique development that will shake the Sydney skyline forever.
The Charlie Parker campaign worked in two parts — illuminating & activating the Sydney community with a guerrilla campaign which saw art from Gillie & Marc, Shannon Crees & Funskull exhibited throughout the surrounding area. Concluding in the wider launch of Charlie Parker that introduced fjmt, Durie Designs & Shannon Vos as the key design team behind Coronation Property's most inspiring development to date.
