Hamptons by Rose
Brand Strategy, Promotional Video Filming & Edit, Visual Identity, Artistic Commissions, Key Visual Illustrations, Marketing Collateral, Area Guide Magazine, Display Gallery, CGI Styling and Brand Guidelines.
Northern Beaches living.
Hamptons by Rose heralds a new era of coastal living in Dee Why. Beautifully designed and ideally located, Hamptons by Rose captures the timeless elegance of a classic coastal lifestyle.
Like all Rose Group developments, the vision for Hamptons began with a particularly special piece of land. Handpicked for its proximity to both the beach and amenities, this hilltop site has a feel that’s surprisingly secluded and tranquil. Home to the heritage-listed Pacific Lodge building, it’s also steeped in rich heritage and has abundant natural beauty.
With a longstanding relationship and a deep-rooted understanding of the Northern Beaches, TNG were appointed to deliver a strategic thinking approach to the project. We created a content rich guide to the local area exploring some of the gems only known to a local. We produced this in a broadsheet format, which was then delivered to every eatery and store in the local area talking to both locals and visitors alike.
We commissioned local artist Amanda Tye to paint Dee Why beach, and the painting became part of our key visual for the campaign. This was incorporated into many of the brand touchpoints that we created, including print collateral and highly visible signage - enabling Hamptons to be at the forefront of potential purchaser's minds.
