Re-brand, TOV, Art Direction, Photography, Brand Guardianship & Marketing Campaign.
Re-branding one of the world's favourite cookie companies was no mean feat. To really understand the brand we had to taste test and that was tough! In a world focussed on health foods and vegan meals it was important to align Mrs Fields with all the joy, pleasure and magic that cookies bring.
The new aesthetics developed by TNG have been rolled out across their existing 51 stores. Mrs. Fields intend to increase their stores, Nationwide to 91 by 2020. Their social following has already increased by 125% and TNG has inspired them to increase their product offering with more merchandise using the popular new graphics and illustrations.