Confident marketing in an under confident market
Let’s replace the doom and gloom with a more positive conversation about growth and bloom.
In our experience – developers who remain optimistic and commit to smart strategic plans during a downturn – actually emerge in a better place.
The best way to benefit from an economic downturn and prosper on the other side – is to think long term by investing in your reputation, your brand, your projects, the quality you deliver and most importantly, maintaining your relationships and trust with your customers.
The recovery will come, and with it, the buyers. You need to be ready to welcome them with your product – your competitors will be.
We at The National Grid have continually achieved outstanding results for our clients, through the peaks and troughs of financial cycles.
1. Connect with your audience
TNG gets to know your target audience well and delivers strategies and communications that will evoke that essential sense of reassurance and confidence in uncertain times.
2. Build beautiful
TNG builds brands that both our clients, and their buyers alike, are proud to be associated with and share.
3. Trust, quality and service is everything
Working with TNG you can feel safe in the knowledge that you are working with the highest calibre of designers, strategists and client service professionals.
4. Be unique and keep it relevant
TNG have always maintained a strong reputation because we have the experience and capacity to keep it relevant. No two projects look the same, because the strategy and creative delivery for your project is highly customised to exactly what and where you are delivering.
5. Empower and educate
TNG will strategically activate your launch with activity that resonates with your target audience, or even better – equip them to commit to a purchase with clever education and support resources and tools.
6. Be ahead of the game
TNG has always encouraged clients to plan in advance. Being ahead of trends and curves pays dividends, particularly in times of uncertainty. A clear and confident plan not only fills your buyers with confidence, it carries the ability to change a mindset from one of fear and unease – to one of tenacity and courage.
Case study
McRae McMahon Place – by Uniting
In a very first trial of delivering customised project branding to the Uniting Development stable, we were able to prove the importance and effectiveness of this strategy – with record price points and sales at the time of launch.
TNG delivered branding, marketing collateral, digital assets, display suite environmental design and most importantly an elevated story of people and place – which resulted in all expectations being exceeded, in terms of engagement and sales conversions.