The National Grid (TNG) accomplished a successful rebranding of the health and wellness experience at Mounties Group’s Mount Pritchard site. Formerly known as Ignite Fitness, the brand transitioned to the more comprehensive and inviting Mounties Health & Fitness.

TNG delivered a cohesive rebranding package, covering digital ads, a print campaign, wayfinding, and in-house stationery. The result? A visually appealing and inclusive fitness environment that resonated with the Mount Pritchard community, marking a successful year of health and wellness under the Mounties Health & Fitness banner.

The rebranding focused on animated gradients, visually representing the constant ‘flow’ and ‘movement’ of fitness activities. The chosen gender-neutral colours and inclusive tone of voice, infused with a touch of humour, aimed to make everyone feel welcome.

In a world of vegan, paleo, vegemite madness — Mrs Fields

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Connected to what counts
— River Realty.

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The Drawing Arm.

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