Pine Borough Aged Care.
Nomenclature, Visual Identity, IllustrationAdvertising, Social Media Marketing, Digital / Print collateral.
Nestled in the leafy Canberra suburb of Kaleen, Pine Borough is a new seniors’ community brought to you by RSL LifeCare.
TNG were asked to create a visual approach and strategy to create stand out appeal in the busy ACT Aged Care sector.
Holistic by design, Pine Borough encompasses two unique spaces: Mona Tait VC Gardens residential aged care, and Bullecourt Village retirement living. Both feature a beautifully seamless design and a sense of natural serenity.
We created a series of unique hand drawn botanicals to be used across the campaign which featured on billboards, buses and newspapers across the state.
