White Bay Beer Co.
Brand Strategy, Brand Identity, Packaging, Social, Investor Memorandum and Brand Guardianship.
Boasting the first brewery on the Balmain Peninsula and an amazing set of brewers. TNG combined with the team at White Bay to brand and build the brewery’s visual identity from the ground up.
#WORKING CLASSY
Working closely with the White Bay team we set out to create a beer that appealed to all. “Working Classy” was coined from our extensive workshops with the WB team and helped us to set a path for the direction of the branding journey.
Drawing on White Bay’s iconic power station as a visual reference for the brand mark and the steel worked signage that surrounds the site allowed us to create an iconic brand mark that is a visual nod of appreciation to locals that know the area.
The two core range cans Union and Sunny are accompanied by Limited Edition runs that we helped formulate the structure for and we look forward to showing you at a later date.
